Everybody wants to be the person who stumbles across the next big thing. Mark Zuckerberg was they guy that created Facebook in ’04. It was initially a big deal at Ivy League schools exclusively, but in the past 12 months, Facebook has official reached big thing status. Google decided YouTube was such a big thing […]
Is this the next big thing? Read More »
A few days ago I came across some neat advanced search techniques that you can use in Google’s search and here are a few of my favorites: inurl:<keyword> this will only return websites the keyword in the url allinurl:<keywords> this is the same but allows multiple keywords Along with these there are a few operators
Events and Festivals are in my blood, and I love it. I attend them. I produce them. I develop and execute marketing plans for them. I even got engaged at North America’s largest fireworks show. So that makes me some kind of expert. At least our clients think so. I do love discussing and analyzing
Event Marketing — Part 1 Read More »
When I tell people that my husband and I work together I often get this reaction: “I could never work with my spouse!“ And for me, I can’t imagine a day NOT working with my spouse. It feels strange when he is out of town or out of the office for a day. We work
Working with my husband Read More »
Don’t know if you caught it in the news this morning, but yesterday the Kentucky Derby Festival unveiled their official poster for “Thunder Over Louisville – 2008”. It’s big news to us because it’s the 3rd consecutive year that CurrentMarketing has had the privilege of designing it. Fellow creative and resident “poster-boy” Donovan Sears did
Thunder Over Louisville Poster Read More »
I read an article on adotas.com earlier this week and the basic thrust is that online giants such as Google, Microsoft and Facebook are struggling to make sense of advertising revenue that is (or rather is not) generated by social networking sites. This article makes a great point that the slower-than-anticipated growth of online revenue
This Internet Thing Read More »
Mac Tricks and Tips recently came out with a list of the Top 100 Essential Mac Applications, so I think I’ll list my own essential apps (but not 100, sheesh!) that I use as Geek in Charge at CurrentMarketing. Komodo Edit : If I’m not using vi as my text editor, I’m using this app.
My Top Apps for OS X Read More »
It’s the moment you’ve all been waiting for…the first-ever Hyperbole XLII (that’s pronounced “Hype-r-bowl”)! We were so overwhelmed with members of our team who have opinions about last night’s Big Game and the advertising that blanketed its action-packed air time, that we decided to give you a little taste below. Just click on the quotes
Be wary in today’s marketing world. It changes rapidly. In fact, in the time it takes you to read this sentence, at least five new blogs have been created. The Wall Street Journal just launched a Facebook application. Sales for Internet advertising in the U.S. will exceed those for radio advertising in 2008. Economy, elections
Enter UnderCurrent Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
