Well, we just finished that time of year when we gathered round the dinner table with family to feast on good food and give thanks for the year’s blessings. With Thanksgiving and Christmas in our recent memory, I thought it might be a good idea for us Mad Men (and Women) to list the people […]
I’ve been thinking about that now-famous line from Michael Jordan this week, since I’ve spent quite a bit of time ruminating on the subject of celebrity endorsements. It was this article from The Independent that got me going. It’s a piece on the subject of “disgrace insurance”, a product created for advertisers for those times
Republicans Buy Sneakers Too Read More »
A few nights back, my husband was complaining to me about how frustrating Christmas lights are. He bought all new last year and this year only 2 strands out of some 20 are actually working. He has spent many hours looking at each strand, changing out bulbs and trying every trick he could think of.
Merry Google Christmas Read More »
When I hear of a product built to suck the creativity out of my job, I usually scoff and try to hate it as much as humanly possible. But, when Mr. Write (aka Steve Morgan) turned me on to a piece of software called Artisteer, I decided to hear him out. Artisteer is an automated
Thanks, Steve, for giving me a blog topic Read More »
In just a few days, Miss Media will be departing for the Big Apple for a digital media seminar. I’m confident that we’ll return with loads of new information and theories and can’t wait to tell the rest of the crew all of the great stuff we learned. In addition, I’m anxious to see all
The Big Advertising Apple – Part 1 Read More »
First, an amazing phone: https://www.youtube.com/watch?v=hlzY6haqVHo Brian may be all sunshine and teddy bears about the future of technology, but I think the future of consumer technology is overdue for a backlash. And I welcome it because we’ll end up with a new set of post-swissarmyknife gadgets that are really great at what they do. I’m
Facebook Deals, the latest platform release from our friends at the book, recently launched with promotions from 22 national retailers. One of the first of these retailers, the Gap, jumped on board with a significant offer – a free pair of jeans to the first 10,000 people to check-in to one of their stores on
Checking Into the Gap Read More »
I’m a pretty heavy Twitter user. I may not tweet as much as I’d like to, but I read my feed religiously every day. It’s a new source, an entertainment vehicle and a method of communication with my friends. As a marketer, however, I struggle with it a bit. Of course, we handle many Twitter
In late October, the New York Times reported on a startup in Silicon Valley that was offering a revolutionary product for college students: the Kno, a dual screen tablet that will allow college students to take notes, “manage products and organize their college lives.” When I read this, it was a true a-ha moment. It
Recently our Vice President of Account Service, Nick Ising, made a decision to change the name of our Account Service department to Client Services. He felt (and I agree) that CurrentMarketing and the folks in this department service clients, not service accounts. This move, although a very small one, has changed my whole outlook on
Ever changed a name of a whole department? We have. Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
