Mourned by few, the era of 3-martini lunches is long gone. But, is the era of just having lunch with coworkers, clients, or friends also going the way of the dinosaur? Before the pandemic, it seemed like lunch with someone, anyone, was a foregone conclusion. Then quarantine happened. We had to all go our separate […]
Will Lunch Ever Make a Comeback? Read More »
Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other reasons to update your logo, even if your brand hasn’t changed. Here are a few. It’s been 7-10 years since you last updated your logo. Typically, this is about how
Time To Update Your Logo Read More »
Lee Clow is the genius behind a number of memorable campaigns that leave most of us in the industry wishing we could match just one of his masterpieces. He began his career in advertising at a “dopey agency” whose owner had contempt for the creative department. He only cared about getting and keeping clients, not
Advertising’s Art Director Guru Read More »
When I first tried to break into the advertising world, I picked up a book titled “Ogilvy on Advertising.” It was a good decision because it both sharpened my understanding of good advertising and sparked questions about what it could be. It also was unquestionably how I started to develop my POV, which is something
Okay, here’s my problem with data-driven marketing or data-driven advertising, if you will. It’s driving the decisions when I believe our decisions should be driving the data. That is to say that if every advertiser had access to the same data and insights, wouldn’t that mean that data would dictate that every ad appeal would
Data Driven Vs Creative Read More »
If you’ve lived in our great Commonwealth for any length of time, chances are you’ve met a Kentucky Colonel. No, not that Colonel (we’ll get to that in a minute). We’re talking about the exceptional men and women who’ve earned this title of distinction because of their leadership, generosity, and commitment to serving others. The
A call to service: Kentucky’s chosen are making a real difference Read More »
As marketers, it’s a constant struggle to stay on top of all the algorithm changes that guide best practices for search optimization. (We’re looking at you, Google.) It seems like every day, we’re going back to the drawing board on metadata, link building, and indexing. OK, we’re exaggerating (sort of). While it can be a
What’s the word? Back to SEO basics Read More »
San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline: An advertising agency founded by a man who’s been dead for 14 years. The photo on the ad was of a man named Howard Gossage, who died in 1969. None
Howard Gossage: The Socrates of San Francisco Read More »
As marketers, we live in a digital world. A big component of that world involves measuring data. And unless you’ve been living under a rock, you know that Google Analytics is the most widely used digital metrics tool around today. But because Google is, well Google, the digital giant is making some changes, and we
Data Dump: Managing the Transition to GA4 from UA Read More »
When You Can’t Join Them … Build It. At Current360, creativity is in our DNA. It’s who we are, and it’s what we do. But even we can admit that the pandemic put our ability to innovate to the test. When things got challenging during the shutdown, we had to step up our game. Our
Innovating During a Pandemic Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
