We have highlighted some pretty cool (if mostly useless) advancements in beverage service on our blog, including Coke bottles made of ice and Budweiser Buddy Cups, but this one might just be the most amazing. And useless. The Beer Player. The folks at Beck’s Beer and Gyro Constructivists have come up with a process by […]
Something interesting is happening in the Highlands. At the intersection of Bardstown Road and Baxter Avenue, Louisville-based KFC — the second-largest fast food chain on the planet — is launching a new restaurant concept that flies the fast food coop for a more fast-casual, upmarket feel. Calling to the secret blend of herbs and spices that anchor KFC
Can KFC Change Its Feathers? Read More »
It’s hard to believe that it’s been three years since Pinterest exploded onto the social media scene. While many have questioned the site’s place in marketing there is no denying that the social network has evolved into a space well-suited to achieve certain brand objectives. Case in point: in 2010, our client RELAX Wines launched
Cheers to Pinterest! Read More »
So I was walking my dog Holden the other evening through the neighborhood and started thinking about Co-Branding. Sort of random I realize. I’ll explain later. Co-Branding is simply a mutually beneficial alliance where the equity or key product attribute of two brands is combined to create a new product or service. I’m a
Co-Branding: working double-time Read More »
As a designer, creating a successful logo is always a challenging job. I want it to stand out yet be simple at the same time. If a logo is simple and well-known, like the Nike swoosh, it may not even need the name of the business that it’s associated with. Why? Because there is a
Logos with hidden messages Read More »
Over the past several decades, advertising has evolved dramatically. From the days of full-page newspaper ads stacked with column after column of feature copy to today’s digital and social marketing endeavors, the relationship between consumers and marketers has continuously changed. This is mostly a reflection of present day lifestyles. Thanks to smart phones, tablets,
It’s a black and white issue Read More »
As you’ve likely heard, Paula Deen, America’s most famous butter slinger, has found herself in hot water after admitting during a court deposition to using racial slurs in her past. While I’m not sure why (or if) anyone is actually surprised that a 66-year-old Georgia Peach has used such language in her life, I
How Paula Deen Can Save Her Brand. Read More »
Getting the opportunity to design a new logo design for a company is one of the most rewarding and enjoyable jobs for a designer to do. You basically start with a completely blank slate (except for a design brief from the client to put you in the right direction) and get to go full force
A New Logo Design: The Process Read More »
A brand since 1886, Coca-Cola is constantly running with new campaigns to keep their product and name fresh and in the public eye. What better than a new summertime spin on the classic glass bottle? Just in time for Columbia’s beach-goers needing a cold beverage (and bottle) to keep them chilled on a hot
Coca-Cola unveils “Cool” New Bottle Read More »
If you haven’t been watching, Robot Combat League is SyFy’s new reality TV gameshow. 12 teams are tasked with operating their assigned robot to fight a rival teams robot. The fights are single elimination, and the team that makes it to the end will leave with a $100,000 cash prize. Teams consist of a “robo-jocky”
SyFy's Robot Combat League is Coming Up on Round 2 Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
