I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged. Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These […]
So, everyone loves free stuff, right? I usually get excited about free anything, but a free car? Sign me up!!! What would you say if someone offered you a free car, but you just had to find it first? That’s exactly what Dodge did with their latest ad campaign to promote their Journey crossover SUV.
How do you hide a car? In plain sight, of course Read More »
Got 60 seconds to have your mind blown by physics? MinutePhysics posts some really cool (if you are a dork like me) YouTube videos about physics. In high school, I took the biology/chemistry/computer science route and I missed out on physics, so their videos explaining basic physics concepts usually have me staring slack-jawed at my
Pretty in Minus Green Read More »
I’ve been a skateboarder for somewhere around 25 years. The people I’ve meet through skating, the subculture I sunk myself into, the search and destroy mentality (which has got me in a little trouble here and there) and the places I’ve visited in the name of riding my board have played a huge role in
Upon reading this excerpt from the book Blogger’s Boot Camp: Learning how to build, write, and run a successful blog by John Biggs, I’ve decided I would probably never build, write and run a successful blog. At least not using this advice. The key suggestion this article prescribes? Write 1,000 words a day. It’s not
A blog post for bloggers! Read More »
Have you taken note of Burger King’s new Campaign? BK has gone for beauty shots of fresh onions, avocados and tomatoes over the Creepy King in an attempt to jump on the health-food bandwagon. Burger King doesn’t come out and say “healthy” but what else are consumer supposed to take from the slow-motion video of
Has the King been dethroned? Read More »
Back to school can be a stressful situation for parents. Having to release your children from under your watchful eye is uncomfortable enough. Add to this, the sometimes demanding and seemingly unrealistic list of supplies requested by schools, and you have a moment parents dread each and every year. Retailers can draw in consumers by
Back to School with Target Read More »
Being in media, and just a TV lover general, I pay extra attention to promotions for TV programs. There are so many new (and old) shows I am looking forward to this fall but this may be the one I’m most excited about. Boardwalk Empire just premiered its second season on HBO and the TV
HBO pulling out the big guns…or train Read More »
Everyone used to want their 15 minutes of fame, but not anymore. In the age of mobile media we’ll all hope for a viral YouTube video or a Top Tweet on Twitter. Or so I’ll figure for the sake of this blog. It’s incredibly tough to have such success. Out of each video that goes
Using YouTube to get lots of lovin’ Read More »
Have you seen any of the new Pepsi commercials with the polar bears? WHAT, huh? Pepsi? You mean Coke? Yes, I mean Pepsi. The new campaign features the polar bears from the old Coke campaign. I am not sure how I feel about this, for a couple of reasons. First, the polar bears automatically make
Ye old soda bait and switch Read More »
"*" indicates required fields
With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
