The day has come, my friends, when it has become possible to convert an InDesign file into a Microsoft Word file format while maintaining the original file’s layout. Recosoft, a software company, recently released an application called ID2Office that works as a plug-in for InDesign. This application allows text, paragraph styles, graphics, tables and many […]
What are the “IT” colors for the Spring and Summer of 2011? Rose, Marigold, Teal, Lime? If you guessed any of those, you are wrong. It’s actually Pantone 18-2120. Pantone is all the rage! The new color for 2011, Pantone 18-2120, is sort of a Honeysuckle hue. The Pantone marketing department has done a
Pantone is the New Black Read More »
I recently read an article in Communication Arts about someone who was about to go to Rome for an artist’s residency. In the article the writer talked about how she had not been taking the time to practice her skills and as a consequence she was concerned she had lost her touch. This started me
Do, do, do what you want Read More »
Think back to your school days. Remember learning about that Pavlov guy? Well, a German dog food brand, GranataPet is trying out Pavlov’s experiment in reverse…on humans! GranataPet launched an interactive billboard campaign conditioning dog owners to check in at a billboard on Foursquare. Once checked in, the billboard dispensed a sample of the
Billboards have gone to the dogs Read More »
Music in advertising is a topic I’ve written about before on InsideCM. It’s a given that the right track can make or break an ad and in this, the day of peer-to-peer file sharing, ad revenues are a vital source of income and exposure to artists and music labels alike. Previously, if you asked
A little post on something that inspires me. My husband Ben is currently working toward a master’s degree in Elementary Education. He spends his evenings in a University classroom learning education policy and teaching methods, and his days in a third-grade classroom trying his best to implement those high-level ideas to a noisy group of
Creativity Breeding Creativity Read More »
Working in advertising, like many other professions, comes with certain stereotypes. Lawyers are expected to be dull guys in suspenders and librarians are usually associated with elderly women in knee length skirts who continuously give patrons the shush treatment. Then, there is advertising. Pop culture has always attributed our kind to chain smoking hippies who
A Few Thoughts on Creativity Read More »
RIM, the maker of the Blackberry smartphone, released a TV spot ostensibly retelling Moby Dick through the Blackberry by showcasing the phone’s capabilities, but in reality reducing a literary masterpiece to inanity by younging it up. You know, for the kids. If you haven’t seen it yet, let’s watch: This spot bothers me, but not
Blackberry's Moby Dick Read More »
I originally joined the LGDA to make connections and gain free admission to the interesting presentations and events they bring to the area. I’ve been a member for a little while now and so far the most exciting thing I’ve seen is Helvetica, which surprisingly enough, I really enjoyed. Since then they’ve hosted a handful
Red Nose Studios=Inspiration Read More »
Last week, we handled a video shoot for a new brand extension launch! This is the kind of work that makes the advertising industry fun, exciting and sexy. As an AE, it is also the kind of work that really keeps me on my toes. Release Forms for a talent pool of more than 30,
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
