Thanks, Nick. You stay classy. The second quarter sounds like it was a little better than the first. I agree completely with Nick that movie trailers don’t count – big budgets and existing banks of footage don’t present any challenges for a Super Bowl ad. Nonetheless, I will see Star Trek and Up based on […]
Hyperbole Year II: 2nd quarter, chock full of Fake Punts Read More »
Form has truly followed fiction, Minority Report style: Neuroscience Marketing As marketers, we are exceedingly interested in identifying exactly which consumers are our core customers. Right now, we can do this with a reasonable sophistication. We work in a fairly actuarial environment – if “these kinds of people” tend to buy our product, we find
The future of marketing is here…almost Read More »
While businesses are universally tip-toeing into 2009 — including so many in the marketing trade – the communicators here at CurrentMarketing are sprinting excitedly into the new year. It’s an electrifying time to be in this industry in spite of the economic climate. Or maybe I should say more exciting because of the economic climate.
It was Sigmund Freud who famously wrote that all of us have an inner “Christmas elf” personality that we learn from early childhood to suppress. Happily, after decades of analysis in this very couch, Mel was finally able to get back in touch with hers. Here she reenacts the blissful moment of awakening, when she
Tacky Christmas Sweater #6: "A journey of self-discovery" Read More »
MarketingProfs has released the results of a study of 600+ of its members in which they asked a series of questions about spending for 2009. No surprise that the economy has stymied spending even in 4th quarter and into 2009. I’m extremely pleased to see that their prediction is that the economic situation will expedite
2009 projections take us closer to digital, FINALLY Read More »
I started watching Two and a Half Men faithfully last year. This season, albeit only two episodes in, has not let me down in the least. Short synopsis of the premiere: Charlie finds out he might be a dad to an 8-year-old named Chuck. Even those who don’t watch the show can appreciate Jon Cryer
Two and a Half Men is Two and a Half Good Read More »
I couldn’t believe my eyes earlier this week. McDonald’s ran a commercial featuring Olympic Athletes who’ve been waiting and training for the Games all their lives. It was a spot that roped me in for a few seconds, and then they did what? They put a fried chicken sandwich in the Athletes’ hands. Oh my,
Olympic Athletes Eating What?!? Read More »
There’s a strange phenomenon taking place in the world today. Social networks https://twitter.com/, which were meant to connect people & foster friendships, are now being combed by companies searching for negative comments about their products/services. Blog alerts https://www.google.com/alerts notify CEOs when their companies are under scrutiny on the web. Call it web 2.0, call it
They say that 80% of Advertising-related RFP’s (Request For Proposal) are fixed. In other words, the folks at the organization already know which agency they are going with. And often they are staying with their current agency and are just conducting the RFP to satisfy some corporate rule. This pisses me off because folks on
RFP? Let Me Check My List. Read More »
That’s what it all boils down to — speaking to your customer on a one-to-one basis. I remember, while studying news writing and copy writing in college, the instructors — respected journalists and professionals teaching part-time — talking about one-to-one communication. “Yes, you’re looking at a camera and talking to thousands of people. But, you
One-to-One Marketing Communication Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
