Each year for the past 7, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Nick is going to kick things off (see what I did there?) with a look at the first quarter. Overall, I thought last night’s cavalcade of […]
Hyperbole 2014: Super Bowl 1st Quarter – Cavalcade of Creativity Read More »
As one of the folks here at Current360 who works on new business, I read with interest the latest white paper that the 4A’s issued regarding Agency Selection Briefing Guidance. We are pleased and thankful to be routinely included in agency searches and RFPs. New business is the lifeblood of any Ad Agency and a
Growing New Business: Writing a Great RFP Read More »
Who knew toilets and clogged drains could be sexy? Looks like the Liquid Plumr marketing team knows, and is following up its innuendo-filled, sexually charged “Double Impact” and “Need it Now” TV spots with a 2014 calendar dedicated to, you guessed it, sexy plumbers! The hot calendar definitely appeals to the anti-clog, drain-cleaning company’s female consumers, including
Meet the Liquid Plumr Hunks Read More »
Jay Z and Beyonce’ have, within the last half of 2013, become much more than just a power couple in the music industry, they’ve also become a power couple in the marketing and social media industry as well, and all in very impressive fashion. Lets take a look. Back in June, during the NBA Finals,
The Tweets is Watching Read More »
“There was a time, a time before cable. When the local anchorman reigned supreme. When people believed everything they heard on TV. This was an age when only men were allowed to read the news. And in San Diego, one anchorman was more man then the rest. His name was Ron Burgundy. He was
This Ron Burgundy ad is kind of a big deal. Read More »
Where I grew up, we didn’t have shopping malls. At least not close enough to visit more than once a year. And those trips were usually dedicated to picking out school clothes or selecting a new piece of furniture for the den. Not exactly the ideal way for a seven-year-old to spend his day.
My favorite Christmas memory? Direct mail. Read More »
Based on the “Hottest Commodity” title I bet you thought this post would be about my newest shopping discovery or the the way a fashion brand rolled out their latest collection. TRICKED YA! Excellent customer service these days may be seen to some as a commodity. Can you recall a recent customer service experience
The Hottest Commodity Read More »
Brooks Brothers, a high-end retailer known for their tailored suits and classic menswear, will soon be serving up more than just clothes. They’re set to open a three-story steakhouse early next year. Guess where? Just around the corner from their flagship store in Manhattan. This may seem like a disconnect, but several retailers have
Brooks Brothers will serve up suits and steaks Read More »
Hyundai, an early-adopter sponsor of the infectiously popular show The Walking Dead, piggybacked the 4th season’s episode premiere to launch their interactive app that allows you to design your very own zombie-proof survival machine. It’s a great idea to incorporate Hyundai into The Walking Dead experience while creating engagement with the viewers, but as
Hyundai Zombie Ad Needs More Brains Read More »
I can only imagine what goes into planning a wedding. I heard on the radio yesterday that when you purchase a ring from Shane Company, you’ll get a membership to The Wedding Club. It sounds like a pretty helpful tool. Brides will have access to discounts from local vendors, the option to build a
More Than Just The Ring Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
