I had a great time at SXSW:Interactive 2009 and I think going back next year is a definite. I’m no party goer like some of my other Louisville comrades, but I did get to meet a lot of people and get a great pulse on where all things interactive and social media-esque are going. I […]
thebouv's Top Ten Things Learned at SXSWi 09 Read More »
Almost a year ago, two of our owners attended an industry seminar that focused on the topic of specialization. They came back from the trip and as part of the recap, started a discussion on how…or even should this idea of specialization…apply to CurrentMarketing. At the time, I was still living with the old school
Industry Specialization Read More »
It may just be that I was tired. It may just be that I was upset with commercials getting in the way of an exciting 4th quarter (that was awesome wasn’t it?). Or it may just be that I’m spot on, and the 4th quarter commercials seemed to have almost nothing redeeming about them. Did
Hyperbole Year II: 4th Quarter Wraps Up with lots of Ugly Read More »
For me, the third quarter ads were a hit-and-miss bunch this year. Coming off the Springsteen half time show, I was in a great mood and my wager (for entertainment purposes only) was still in play, so maybe that was why the “Heroes” spot featuring NFL stars played so well in my mind, even though
Hyperbole Year II: 3rd quarter, was that John Elway or a Clydesdale? Read More »
Thanks, Nick. You stay classy. The second quarter sounds like it was a little better than the first. I agree completely with Nick that movie trailers don’t count – big budgets and existing banks of footage don’t present any challenges for a Super Bowl ad. Nonetheless, I will see Star Trek and Up based on
Hyperbole Year II: 2nd quarter, chock full of Fake Punts Read More »
Believe it or not, I completely missed this year’s Super Bowl. Looked like a classic Super Bowl ending, but with the ice storm, my cable and Internet were out for a more than a week. And I just wasn’t in the mood to venture out on a winter night, not having a dog in that
Hyperbole Year II: First quarter brand blahs Read More »
We don’t know who this guy is, but we did find this photo clipping laying on Dennis’ empty desk. Based on the evidence, it seems Dennis took off running to Men’s Fashion Barn for their annual Christmas Eve matching-socks-and-tie sale. If we know him, right now he’s slugging it out with some feisty octogenarian ‘neath
Tacky Christmas Sweater #18: "Men's Fashion Barn IS open on Christmas Eve!" Read More »
If it’s true that it takes a handsome man to pull off a truly hideous sweater, it’s easy to see why Rob is considered the best looking guy in the office. Once, he parlayed those star looks into a lucrative modeling career, at least until destiny intervened. “Trav Fimmel, Mark Schenkenberg and I were all
Tacky Christmas Sweater #17: "Not the face!" Read More »
Why is this woman smiling? Obviously, because after decades as a dog breeder, Lisa has finally succeeded in fulfilling a life-long dream: the 8 point labradeer. “For years people have laughed at the very idea of crossing a canine with a ruminant,” Lisa said recently. “But who has the last laugh now? These animals are
Tacky Christmas Sweater #16: "Mona, the red-nosed Labradeer" Read More »
Let’s face it, lumps of coal in the stocking aren’t always the most effective motivator for the truly naughty. So when Santa needs enforcement, he calls on this man: Ricky “The Reindeer” Schardein. “Christmas isn’t all sugar plums and mistletoe,” said Schardein in the recent VH1 special, Santa: Behind the Red Suit. “There’s always that
Tacky Christmas Sweater #15: "Hey, jingle deez…" Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
