Is now finally the time? Can Hipstamatic capitalize on – what I feel like is – a deeper, more intriguing camera app? With all of the fuss about Facebook’s $1B purchase of much-loved Instagram, could the stars have aligned? First Things First I think the Hipstamatic UI needs some improvement. While quaint, the rear-of-camera view […]
All smartphone users have seen them – the annoying ads that clutter the apps we use. But with most smartphone ads being ignored by users, the ROI for advertisers isn’t great. When apps aren’t as interesting as they once were to the user, they stop using it altogether, then the ads are not being seen
Smartphone ads for your ears, not your eyes Read More »
After a couple of years of working with footage shot on a Canon 5D Mark II, we here at CurrentMarketing have nailed down a workflow using Final Cut Pro (v.7, the REAL FCP, not the iMovie Pro being developed as we speak) and a toolset that has proven to be quite useful. One of the
We got a hot mic here, hot mic Read More »
I’ve heard horror stories of co-workers iPhones falling into the toilet… I didn’t ask. Or dropping out of a shirt pocket and into the sink while washing their hands. It’s enough to give an iPhone user the cold willies. Internet remedies abound like placing a soggy iPhone into boxes of uncooked rice or in a
Take your iPhone scuba diving if you want! Read More »
“Wait a second,” – we say that all the time, but according to a recent New York Times article, waiting a second for a web page to load is just too long. Subconsciously, human beings don’t like to wait and according to Google, load speeds longer than a blink of an eye – or 400
400 Milliseconds, or the Blink of an Eye Read More »
We all know the alerts of social media use our eyes and ears, but soon you could add your nose to that list! A British research team is introducing “Olly,” a small white device that will puff your favorite scent in line with tweets, comments, and pings! Although I wasn’t around for the unsuccessful “Smell
One of the greatest regrets I have from growing up is giving up guitar lessons when I was in fourth grade. I began taking them in the third grade and continued for over a year until practicing began to feel like homework and I ultimately gave it up. It wasn’t until later in grade school
Plug in and Rocksmith till dawn Read More »
We see the use of QR codes more and more in advertising. They’re popping up in magazines, on public signs and on products. I even saw one on the door of the post office today. But are people really using them? A recent study says yes, especially as people are learning more about the new
QRazy for QR codes! Read More »
I mentioned before that CurrentMarketing is an app making machine but just wanted to take a small blog post to update our progress. Since that post just two months ago, that 1 iPad app has inspired the same client to produce 3 or 4 more (I’ve lost count!). They aren’t in the app store because
I recently ran across an article that I thought was interesting in regards to different media and the “consumption device” through which we see it. This was the analogy that caught my attention: CONSUMPTION DEVICE: MEDIUM 1. WEB BROWSER : WEB PAGE (a) telephone : phone call (b) smart phone : app (c) printed book
Web Page Consumption Device: Your Browser Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
