Words with our new copywriter gal, Charity Murphy: CurrentMarketing: What are you doing? Charity: Rockin’ out with my copy out. CMKTG: What else? Charity: Playing with my hamburger vacuum crumb sucker. CMKTG: What’s your favorite website? CM: Super Punch. Lots of cool things from advertising and pop culture. CMKTG: Where is your dock located? CM: […]
Meet Our New Copy & Creative Newbies! Read More »
I just finishing my third week here at CurrentMarketing and I’m writing my first blog entry. I didn’t have any specific topic in mind that I wanted to write about so I thought I’d just start writing about the end of being a full time freelancer and starting out here at CurrentMarketing. Whether I stay
Today I began my second quarter-century at CurrentMarketing. Well, it wasn’t “CurrentMarketing” 25 years ago, but it was the seed that would become CurrentMarketing as you know it today. I won’t bore you with a “how much has the industry changed in 25 years?” story. We all know the answer to that. No, today I
Nick's Silver Anniversary shines Read More »
I’m pretty sure they saved all the stinkers for the 4th Quarter. Maybe they thought everyone would be too drunk by then to pay attention? Maybe I would have been more entertained if I had been drunk? Too late for that now, so let’s get started with the reviews so I can get my Glee
That'll move the chains! Fourth quarter wraps with stinkers Read More »
Jim “Bag” Deweese celebrated his big four-oh this week with a solid look at the third quarter. The Third Quarter had a couple of clear hits and a couple of clear misses with a lot of forgettable ads in between. For me, the big winner was the Best Buy spot with Ozzy Osbourne & Justin
Audible! Third Quarter largely forgettable Read More »
It’s that time of year again! Hyperbole!!! 2011, baby!!! Our intrepid Nick Ising, VP, has taken a fine toothed comb through Polamalu’s hair…I mean, the first quarter, to give us his impression of the ads. Enjoy! McDonald’s – The Bears Typically cute Mickey-D stuff where Papa Bear promises Baby Bear McDonald’s. So they pillage the
Down, set, hike! First quarter is here! Read More »
As the research guru here at CurrentMarketing, it is my job to find the best information for our clients. To do so, I spend a lot of time seeking out the latest and greatest research tools in hopes that the data from the best tools will aid the development of successful campaigns for clients. With
Free Research Tools Every Marketer Must Have Read More »
Recently I came across this site that claims to have the longest collection of acronyms ever. After scanning the site, I realized I only knew a handful out of the 1000+ list of acronyms. But, I do have our own acronyms (or should I say language) here at Current down pat: MI – Media Island
CurrentMarketing-isms Read More »
I have been tossing around the idea of hiring a Chef to come in and prepare lunch for CurrentMarketing. And now that we are more than 30 people, it feels like the right time to consider an alternative to 10-person orders from fast-food joints and/or frozen meals. Our Board agreed that it would be good
I saw a speaker at a recent event who discussed the five things that drive choice: Conscious choice Habit Pressure Default Impulse The speaker used this framework to talk about time management; but I thought about them with regard to marketing – and more specifically, messaging and deployment frequency. Our approach is typically to nail
Behind the wheel with choice drivers Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
