Sure, we all know Barry Manilow is one of the great musical geniuses of our time, but it often goes overlooked that he’s also composed of some of advertising’s most legendary jingles! For instance, Barry penned State Farm’s unmistakable “Like a Good Neighbor” jingle — a ditty so beloved, State Farm recently launched a whole […]
Barry Manilow: The Jingles Read More »
As far as design goes, I have to admit, the ads are arresting…at first. Intriguingly, simple photos, just a line or two of copy, the tag line and the logo. Technically, I would say these are good ads; but for this campaign I have to side more with my “what were they thinking?” feelings. If
Really, Diesel? Be stupid? Read More »
At the beginning of the year, the popular coffee chain Starbucks unleashed an updated logo to the world. The new logo isn’t a complete rebrand as Gap unsuccessfully attempted in late 2010, but it has undergone some major changes. The logo previously featured an abstract lady (known by Starbucks fans as the Siren) encompassed by
The old bait and switch? Read More »
Have you ever been driving down the road, listening to the radio and a song comes on that takes you way back to a fond memory? I bet you have. Sound is a very powerful sense and many companies have caught on to this idea, creating strong audio branding. One company that has created one
Sponsoredtweets.com is making it easy for your favorite B (or C or D) list celebrity to make an easy buck with very little effort. For a price you can have your message Tweeted by none other than Kim Kardashian. At over 5.25 million followers, she definitely has a lot of people’s attention. You’ll have to
You, too, can own Danny Bonaduce Read More »
I haven’t heard much buzz about the brand marketers’ yard sale earlier this month at the Waldorf Astoria. Have you? I picked up the story line back in early November and actually submitted for bidding credentials, just to see what a retired brand like Pom Poms, Meister Bräu or Branniff would cost me. All in
The Brand Yard Sale Read More »
Recently I was playing a new app on my iphone. When I advanced into the app, an advertisement took over my screen. It was from LivingSocial, Groupon’s largest competitor. The advertisement featured a picture of a scrumptious cupcake. To find out more, I had to click a button that read, “I LOVE CUPCAKES.” To decline
Anybody wanna own up to hating puppies? Read More »
I’ve been thinking about that now-famous line from Michael Jordan this week, since I’ve spent quite a bit of time ruminating on the subject of celebrity endorsements. It was this article from The Independent that got me going. It’s a piece on the subject of “disgrace insurance”, a product created for advertisers for those times
Republicans Buy Sneakers Too Read More »
Domino’s “Oh Yes We Did” campaign, which consisted of admitting their old recipe pizzas weren’t any good and introducing new ones, has received both praise and criticism. Only time will tell if the campaign was a success and destined for case-study greatness, but at nearly a year old, it’s still making quite a buzz. Most
Radical authenticity Read More »
In an effort to appeal to all present day shoppers – Baby Boomers, Gen X and Gen Y – mature brands often need to refresh their image, including their slogans, jingles, and mascots. While Gen X and Gen Y generation consumers demand to be engaged and feel connected, the brand has a daunting task of
Brand maturation…with the times Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
