Can you remember the last time a professional athlete bit an opponent? For me…it was Mike Tyson vs. Evander Holyfield in 1997. In all actuality, there has been several incidences in the NHL since then, but fast-forward to 2013 and I got to witness live footage of Luis Suarez, world-class Uruguayan footballer playing for […]
Athlete's actions can take a bite from team's bottom line Read More »
JCPenney has attempted to bounce back from the damaging strategies it took on during ex-CEO Ron Johnson’s reign. But first, they want to say they’re sorry. In JCPenney’s recent apology ad, they begged customers to “come back” to their stores. In this admirably honest, new commercial, which is a first glimpse from JCPenney’s new lead
JCPenney Tries Yet Again Read More »
When most people think of seasons, the first to come to mind are probably winter, spring, summer and fall, but at my house, there’s a 5th season, in the eyes of my 5 year old is the best one of the year. Roller Coaster Season. Roller Coaster Season, for those who aren’t in the know,
Kentucky Kingdom Logo Reimagined Read More »
We have all seen cars and cabs wrapped in branding and advertising messages, meant to grab your attention for a few seconds as you drive or walk by. Some are more creative than others, but none really make you stop and think for too long. Recently I can across an article that details a ride
Win or Lose Cruiser Read More »
Perhaps it’s an occupational hazard. Perhaps I’m too close to the industry. But I can’t shake the feeling that now more than ever, the “brief” and – more specifically – the “positioning statement” are becoming a bit literal in today’s consumer marketing products and executions. Below are 4 words that I seem to see used a
Is your product healthing? Read More »
We are all used to seeing the Weight Watchers ads on TV. You seem to get bombarded with them right after January 1st. I’m guessing that they want to take advantage of those of us that can’t button our pants after all of our holiday gluttony! This year they started a new viral campaign on YouTube that
Weight Watchers Crowd Sources Ads with Real Success Stories Read More »
March Madness might be my favorite time of the year. I love watching the small schools upset the traditional favorites by imposing their own personality and style of play. So, like many others, I’m tuned in for the full three weeks of the tournament. This means I get to see a lot of great basketball.
Southwest Needs a Timeout Read More »
I am certainly not Acura’s target demographic, so the fact that I find the “Luxury, Luxury” commercial so grating shouldn’t really concern them I suppose. But during March Madness, I’ve seen it countless times and yet I am having a hard time understanding who exactly the commercial is supposed to appeal to. So I have
Luxury, Luxury, Luxury, Luxury, Luxury Read More »
I have to admit, when I first heard that Louisville Slugger had revised their logo, I was disappointed. And a little dismayed. I suppose this was partly due to the previous logo being so prevalent in my own memories of playing baseball, and partly because I strive every day to help my clients reach the
Louisville Slugger Swings for the Fences Read More »
Dove has taken its nearly-decade-long campaign for “Real Beauty” one step further by targeting designers. Dove posted a link on Reddit that supposedly downloaded a Photoshop action to add a glow effect to an image. The action actually removes all of the edits the designer made. I have quite a few thoughts on this. Reddit?
Dove Goes Rogue with “Real Beauty” Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
