Each year for the past 5 (give or take) years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Nick has graciously broken down the first quarter for us here. OK, if I put a client in the Super Bowl, I’d […]
It's the 2013 Hyperbole! Bring on the 1Q ads! Read More »
When you talk about advertising campaigns, it’s hard not to mention video. When you’re talking about video, it’s even harder not to mention the word ‘viral.’ It’s easy to be blinded by the dollar signs in your viral jackpot fantasy, but advertisers must beware the gamble. After all, you wouldn’t quit your job to pursue
Video Virality: Can Your Brand go ‘Gangnam Style?’ Read More »
Commercials have become so ubiquitous with the Super Bowl that it’s rare to talk about the big game without mention of the ads. We know this not only from our own experiences but thanks to recent data confirming it as one of the primary drivers for viewers to tune in on game day. In the
Social Media: The Ultimate Super Bowl Spoiler Read More »
TARGET is one of my all time favorite brands. Their merchandise is trendy, the quality of their clothes is top notch and their promotions are fun. I almost always have a smile on my face after any Target shopping experience and proudly sport my Target-branded recycled bag full of goodies, including $1 bin items. Recently
Who LOVES Target? Another reason to share the love Read More »
Crammed into the middle seat of last week’s news between the grounded Boeing Dreamliner and a new round of airline fees (this time from Southwest) was the unveiling of American Airlines new logo and livery. As part of an effort to revitalize the beleaguered brand, this is the first re-brand for American in over 40 years. The
Does American Airlines’ rebranding help leave their baggage behind? Read More »
Louisville hasn’t been home to a pro basketball team since the late 1970s when the Kentucky Colonels, a member of the ABA, folded after the ABA was absorbed by the NBA. Since then, we’ve had a fair share of semi-pro teams from the dreaded CatBirds of the mid 1980s to a very short lived Kentucky Colonels
7 possible logos for a Louisville NBA team Read More »
At this point we’re all aware, embarrassed or proud of, currently watching or blocking the Kentucky Kicks Ass video by Kentucky for Kentucky. I think I’ve seen every opinion there is about this video, ranging from endorsement to total disgust. I don’t understand the rejection. And beyond that, if you’re offended by this video, you
Like It or Not, Kentucky for Kentucky’s Vigilante Campaign is Working Read More »
While exploring the Internet one afternoon, I stumbled upon an article on Buzzfeed claiming to outline the “four best Lego ad campaigns ever.” I’m assuming it’s entirely based on opinion but still interesting to dissect. This sparked my attention immediately for many reasons. Of course, now that I work in the advertising field, I am genuinely
Worldwide Lego-Ad Maniacs Unite! Read More »
No matter how often you read news from and about your industry, it’s healthy to re-evaluate your objectives and best practices. Whether you choose to do this once every quarter, or annually, comparing your operations to that of industry leaders is imperative for sustainable growth. What do I mean by that? In short, if you’re
Top 3 Tips for Re-evaluating your Best Practices for 2013 Read More »
One of my favorite TV shows right now is Suburgatory. I DVR it every week, and as horrible as this is, even though I work in marketing and advertising, when I play it back I fast forward right through the commercials. (I can hear the gasps of my colleagues now.) However, when I was watching
Time shift foils me again! Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
