As a self-proclaimed history buff, with an affinity for Abraham Lincoln, one could say I’ve always been interested in the lives of the U.S Presidents. And I’m not the only one. Their lives, loves and political agendas have captivated the world as they’ve held the office of the most powerful individual on the planet. Some […]
Yes We Can…Brand the President? Read More »
Facebook hit a billion users recently, and in turn released its first brand ad. A lot of chatter has come up about the number of users, which is undoubtedly impressive (again, that’s 1 then 9 zeros), but I have been more interested in the branding of the ad. It reads like an intro to a
Facebook’s first ad spot: Is it an accurate portrayal of the brand? Read More »
I have a slight obsession with Pinterest. I love finding new ideas, crafts, recipes…you name it. I pin things that I either want or want to try. I pin DIY, things I want to cook…well, don’t we all? One thing I don’t pin is ads. Why on earth would I pin an ad for something?
Dear Gucci, Pinning's not for everyone. Read More »
I have noticed more and more lately that fast food restaurants are mirroring the Starbucks movement and becoming more like “cafés.” This has a supposedly more welcoming and inviting feel. Well, Wendy’s is the next one on the train, however while doing this they are going through a complete rebranding. It looks like about the
Shorter pigtails? What's next??? Read More »
Over the weekend, most of you probably watched some TV, hung out with friends, maybe took in a movie or played some sort of sporting game. Guess what we did? We became a whole new company! Friday night, we threw an amazing Halloween party – but more importantly, we celebrated a huge milestone. CurrentMarketing is
Tune into a Revolutionary Brand Experience Read More »
Hush Puppies recently launched a 2012 Tour (aka Mobile Event) coined, “Off the Leash,” to introduce their shoes to a younger audience. Research told them their brand was dated and appealed to an older crowd. The tour included a 1967 custom Airstream trailer and an 18-week old puppy named Penny, who was along for the
Thought Hush Puppies was a sunset brand? Penny says, "Not so fast!" Read More »
Has anyone else been getting a kick out of the Old Navy 80’s flashback commercials? The first featured Mayim Bialik and Joey Lawrence from the sitcom Blossom. The last couple have been 90210 themed, set in a high school, and star various cast members from the show. What’s interesting to me though, is whether or
Old Navy Blossoms into…irrelevance? Read More »
Have you been to a Baseball game lately? Baseball as a spectator sport is more popular now than at any time in its great history. More than 70 Million fans attended Major League games last season. And minor league games are a huge draw as well – family friendly fun at a great value. Attending
Take me out to the ballgame! Take me out to the ads? Read More »
Diet Coke recently announced they were rolling new packaging as a limited edition release. This new packaging will be accompanied with a new “Stay Extraordinary” campaign with :15 second television spots that will begin airing September 3rd, two days after the new packaging release. The campaign also includes digital, out-of-home and in-store components. I would
The Great Debate: Coke vs. Pepsi Read More »
With memorable and powerful logo designs being such an important part of a company’s image, it should come as no surprise that occasionally a pretty penny is spent on logo design. Some companies think logos and branding are so important that they spend millions and millions of dollars on designing them. But the real question is: “How
How much do famous logo designs REALLY cost? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
