Lately I feel like TV commercials are my new radio (you know, that thing in your car’s dash that you never seem to listen to anymore). The commercials I’ve been seeing – and more importantly, paying attention to – have been blaring the likes of some of my personal favorite artists: Ray LaMontagne, Black Rebel […]
I’m pretty sure they saved all the stinkers for the 4th Quarter. Maybe they thought everyone would be too drunk by then to pay attention? Maybe I would have been more entertained if I had been drunk? Too late for that now, so let’s get started with the reviews so I can get my Glee
That'll move the chains! Fourth quarter wraps with stinkers Read More »
Jim “Bag” Deweese celebrated his big four-oh this week with a solid look at the third quarter. The Third Quarter had a couple of clear hits and a couple of clear misses with a lot of forgettable ads in between. For me, the big winner was the Best Buy spot with Ozzy Osbourne & Justin
Audible! Third Quarter largely forgettable Read More »
It’s that time of year again! Hyperbole!!! 2011, baby!!! Our intrepid Nick Ising, VP, has taken a fine toothed comb through Polamalu’s hair…I mean, the first quarter, to give us his impression of the ads. Enjoy! McDonald’s – The Bears Typically cute Mickey-D stuff where Papa Bear promises Baby Bear McDonald’s. So they pillage the
Down, set, hike! First quarter is here! Read More »
I saw a speaker at a recent event who discussed the five things that drive choice: Conscious choice Habit Pressure Default Impulse The speaker used this framework to talk about time management; but I thought about them with regard to marketing – and more specifically, messaging and deployment frequency. Our approach is typically to nail
Behind the wheel with choice drivers Read More »
Sure, we all know Barry Manilow is one of the great musical geniuses of our time, but it often goes overlooked that he’s also composed of some of advertising’s most legendary jingles! For instance, Barry penned State Farm’s unmistakable “Like a Good Neighbor” jingle — a ditty so beloved, State Farm recently launched a whole
Barry Manilow: The Jingles Read More »
As far as design goes, I have to admit, the ads are arresting…at first. Intriguingly, simple photos, just a line or two of copy, the tag line and the logo. Technically, I would say these are good ads; but for this campaign I have to side more with my “what were they thinking?” feelings. If
Really, Diesel? Be stupid? Read More »
QR codes (or quick response codes) are the odd, geometric pattern in a box (think crazy looking bar codes) that are beginning to pop up on everything from packaging to catalogs. What started in Japan by a Toyota subsidiary as a way to decode and track packages, they have been widely popular in Japan in
Is a billboard the best place for a QR code? Read More »
When I hear of a product built to suck the creativity out of my job, I usually scoff and try to hate it as much as humanly possible. But, when Mr. Write (aka Steve Morgan) turned me on to a piece of software called Artisteer, I decided to hear him out. Artisteer is an automated
Thanks, Steve, for giving me a blog topic Read More »
Domino’s “Oh Yes We Did” campaign, which consisted of admitting their old recipe pizzas weren’t any good and introducing new ones, has received both praise and criticism. Only time will tell if the campaign was a success and destined for case-study greatness, but at nearly a year old, it’s still making quite a buzz. Most
Radical authenticity Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
