Let’s say you have a really great brand, a super-loyal fan base and a desire to make yourself look really dumb. Here are three quick and easy steps to tarnish your brand and boost your sales: 1. Lament over how victims of history never had the chance to meet you. Take a page from Justin […]
Boneheaded Marketing 101 Read More »
Target recently built a 1,600 square foot “doll house” in the middle of Grand Central Station. That’s about 500 square feet bigger than my 1st house! It was installed to promote Target’s Threshold line. They placed between 3,500 to 4,500 pieces from the line within the structure and placed more interactive moments throughout, including a
Home is Where the Spot is Read More »
We are all used to seeing the Weight Watchers ads on TV. You seem to get bombarded with them right after January 1st. I’m guessing that they want to take advantage of those of us that can’t button our pants after all of our holiday gluttony! This year they started a new viral campaign on YouTube that
Weight Watchers Crowd Sources Ads with Real Success Stories Read More »
March Madness might be my favorite time of the year. I love watching the small schools upset the traditional favorites by imposing their own personality and style of play. So, like many others, I’m tuned in for the full three weeks of the tournament. This means I get to see a lot of great basketball.
Southwest Needs a Timeout Read More »
If you’ve seen them, you can’t forget them. The tips Terrie has for getting ready in the morning. How she suggests recording your voice so your grandkids can know how your voice used to sound; Michale, who is trying to figure out how to tell his grandsons that he won’t be around much longer; Marie
Humor or Scare Tactics? Read More »
In case you’ve been living under a rock for the last couple years, Pantone (“the authority on color”) has been spreading its brand to the non-design world. Everything from Pantone flower pots, coffee mugs, christmas ornaments, and even edibles! So why not expand to wearables, or should I say “underwearables”? So that’s exactly what South
Presenting UnderPantones (and Pantytones too!) Read More »
Sorry, fellow agency friends, this entry isn’t for you. It’s for those of you who want to issue an RFP – public and private sectors alike. You can get the most out of your potential agency partners if you’re willing to create a little healthy competition amongst the crowd. A little secret about agency folks
How to Succeed at the RFP Process Read More »
What is a person with a Business Marketing degree doing talking specifics about web development, creative design and video production? This has become the exciting challenge of the ever-dynamic account services life at Current360. Myself, a Business Marketing graduate from Transylvania University, a liberal arts university, continuing the “holistic approach” to education from college to
Current360 is an Ace at Teaching Employees to be Jacks of All Trades Read More »
I’m one of the many that eagerly awaited Justin Timberlake’s new jams. In my book, the folks in charge of marketing his return to the music world have done an absolute top-notch job. His big return to the stage was a performance at the Grammy Awards in February. His performance was great, just what he
Just Add Marketing Pro to JT’s Resume Read More »
Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it. After all, if a product costs more, it must be because it’s made better, will last longer — or in the case of wine — because it tastes better, right?
The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
