A brand since 1886, Coca-Cola is constantly running with new campaigns to keep their product and name fresh and in the public eye. What better than a new summertime spin on the classic glass bottle? Just in time for Columbia’s beach-goers needing a cold beverage (and bottle) to keep them chilled on a hot […]
Coca-Cola unveils “Cool” New Bottle Read More »
Our long national nightmare is over. The broken system that was the BCS has made way for a 4 team playoff in college football. And along with the new playoff system comes a marketing and branding program that I would imagine took months and cost millions. And in the end, the logo designers, Premier Sports
NCAA Football Playoff… of logos? Read More »
Beginning in July, Google will not display text ads that feature phone numbers. It is said that listing a phone number, as seen below, can be confusing and misrepresent the intention of the user when clicking redirects to a URL, rather than dials the phone number. If displaying your phone number is important, do not
We see it virtually every single time we sit in front of the big screen – no not Matthew McConnaughy taking his shirt off – product placement! Although Matthew might not have a clue on the subject, he may still be able to teach us something about it. Good product replacement is subtle and just
Matthew McConnaughy and Product Placement Read More »
Let’s say you have a really great brand, a super-loyal fan base and a desire to make yourself look really dumb. Here are three quick and easy steps to tarnish your brand and boost your sales: 1. Lament over how victims of history never had the chance to meet you. Take a page from Justin
Boneheaded Marketing 101 Read More »
Target recently built a 1,600 square foot “doll house” in the middle of Grand Central Station. That’s about 500 square feet bigger than my 1st house! It was installed to promote Target’s Threshold line. They placed between 3,500 to 4,500 pieces from the line within the structure and placed more interactive moments throughout, including a
Home is Where the Spot is Read More »
We are all used to seeing the Weight Watchers ads on TV. You seem to get bombarded with them right after January 1st. I’m guessing that they want to take advantage of those of us that can’t button our pants after all of our holiday gluttony! This year they started a new viral campaign on YouTube that
Weight Watchers Crowd Sources Ads with Real Success Stories Read More »
March Madness might be my favorite time of the year. I love watching the small schools upset the traditional favorites by imposing their own personality and style of play. So, like many others, I’m tuned in for the full three weeks of the tournament. This means I get to see a lot of great basketball.
Southwest Needs a Timeout Read More »
If you’ve seen them, you can’t forget them. The tips Terrie has for getting ready in the morning. How she suggests recording your voice so your grandkids can know how your voice used to sound; Michale, who is trying to figure out how to tell his grandsons that he won’t be around much longer; Marie
Humor or Scare Tactics? Read More »
In case you’ve been living under a rock for the last couple years, Pantone (“the authority on color”) has been spreading its brand to the non-design world. Everything from Pantone flower pots, coffee mugs, christmas ornaments, and even edibles! So why not expand to wearables, or should I say “underwearables”? So that’s exactly what South
Presenting UnderPantones (and Pantytones too!) Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
