In the media lately, there has been much debate over what internships should be. On my second day as an intern at Current360 news of lawsuits, filed on behalf of interns at Fox Searchlight Pictures aired and was the subject of debate for weeks to come. Naturally this news caught my attention as a […]
Internships: The right way Read More »
Holidays mean many things, but here at Current360 it means a short week. It’s Fourth of July people! Time to kick back, relax, have a beer, and watch the sky light up! This week everyone have been bustling around trying to get all there work done before the weekend, I’ve sadly even heard a
Knee Deep in the Current: Diary of an Intern, Fourth of July Edition Read More »
Before coming to Current360, I spent a good chunk of my career in the youth and family marketing space. We worked with companies like Quaker, Minute-Maid, Campbells and Flintstones Vitamins that targeted kids and moms. 4 or 5 years ago, Kellogg’s Frosted Mini-Wheats came out with a campaign that I really admired: “Keeps ’em full,
"Keeps 'em full, keeps 'em focused" leaves empty feeling Read More »
As you’ve likely heard, Paula Deen, America’s most famous butter slinger, has found herself in hot water after admitting during a court deposition to using racial slurs in her past. While I’m not sure why (or if) anyone is actually surprised that a 66-year-old Georgia Peach has used such language in her life, I
How Paula Deen Can Save Her Brand. Read More »
Getting the opportunity to design a new logo design for a company is one of the most rewarding and enjoyable jobs for a designer to do. You basically start with a completely blank slate (except for a design brief from the client to put you in the right direction) and get to go full force
A New Logo Design: The Process Read More »
A brand since 1886, Coca-Cola is constantly running with new campaigns to keep their product and name fresh and in the public eye. What better than a new summertime spin on the classic glass bottle? Just in time for Columbia’s beach-goers needing a cold beverage (and bottle) to keep them chilled on a hot
Coca-Cola unveils “Cool” New Bottle Read More »
Our long national nightmare is over. The broken system that was the BCS has made way for a 4 team playoff in college football. And along with the new playoff system comes a marketing and branding program that I would imagine took months and cost millions. And in the end, the logo designers, Premier Sports
NCAA Football Playoff… of logos? Read More »
Beginning in July, Google will not display text ads that feature phone numbers. It is said that listing a phone number, as seen below, can be confusing and misrepresent the intention of the user when clicking redirects to a URL, rather than dials the phone number. If displaying your phone number is important, do not
We see it virtually every single time we sit in front of the big screen – no not Matthew McConnaughy taking his shirt off – product placement! Although Matthew might not have a clue on the subject, he may still be able to teach us something about it. Good product replacement is subtle and just
Matthew McConnaughy and Product Placement Read More »
Let’s say you have a really great brand, a super-loyal fan base and a desire to make yourself look really dumb. Here are three quick and easy steps to tarnish your brand and boost your sales: 1. Lament over how victims of history never had the chance to meet you. Take a page from Justin
Boneheaded Marketing 101 Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
