Social Media

A State of Pride: How social media is taking the Kentucky & Louisville rivalry viral

The Kentucky Wildcats and Louisville Cardinals played their first basketball game nearly 100 years ago in 1913. The final score was 34-10 with the Cats on top. Over the next 70 years they only played a dozen times total, with Kentucky winning all but three games. In 1983 it all changed. Out of arrogance, Kentucky […]

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Cutting-edge apps walk the runway for New York Fashion Week 2012

Each year around this time, my wannabe “inner fashionista” frantically scavenges style blogs and websites to stay constantly updated on the latest spring trends – unfortunately for me, it’s taken the Fashion world a hot minute & a half to cozy up with the budding technologies of our digital world. Thankfully, within this past year

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Social Ad Dollars vs. Publisher Ad Dollars

comScore recently released a whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.” The number eight “need-to-know” is that social networking leads in online display advertising in the US, but lags in share of dollars.  In fact, social networking sites account for 27.7% of US online impressions and

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more