A popular brand wants to take out the trash talk between girls. Secret® Deodorant is trying to help undo the face-to-face mean, text-to-text mean, e-mail-to-e-mail mean — any kind of mean to which every generation of girls seems to subject each other. Secret is here to undo the mean by promoting random acts of kindness. […]
Taking the stink out of girl on girl hate Read More »
Last week, I caught the Early show story about Twitter celebrating its 5th Birthday . The first “tweet” was sent on the social media just with a humble phrase from its founder , Jack Dorsey, stating that he was setting up his twitter. Since it was launched five years ago, it has more than
HAPPY 5TH BIRTHDAY TWITTER! Read More »
Move over wedding planners, Google is my new go-to-guy! The popular search engine has recently launched a new wedding planning site (www.google.com/weddings) in perfect timing for this year’s engagement season. So, of course, the Bride-to-Be in me had to check it out. The new site offers engaged couples many tools to help organize and plan
My Wedding Planner Is… Google? Read More »
So you’re on Facebook, you Tweet and hopefully check-in. Big deal. We get that you know the tools for YOU, but do you understand social media’s position for brands within the advertising, marketing and public relations fields? If so, we may have a spot for you. CurrentMarketing, a full-service advertising agency located in Louisville, KY,
Now Hiring: Social Media Assistant Read More »
In March 2010, I had the amazing opportunity to attend South By Southwest Interactive in Austin, TX on behalf of CurrentMarketing. Once I was back in the ‘ville, I presented a SXSWi summary to our agency. The premise was to pass along the big “themes” that were predicted to be huge in the 2010 interactive
SXSWi 2010’s Social Media Predictions: Did they pan out? Read More »
When was the last time your in box was slammed with a dozen or so “thank you” emails. Now, those weren’t emails thanking you. Rather, they were thanking the initiator of the string for something he/she did or said. Did you really need to know all those people thanked the originator? Sometimes it might be
Remove the "Reply to All" button, please! Read More »
Customer Relationship Management, or CRM, is one of the largest aspects of social media maintenance for companies, services and products. And, in my opinion, it’s the greatest area of opportunity. Sure, contests, promotions and offers are great for short-term buzz and sales, but CRM builds and maintains relationships with customers. That, in turn, drives the
Recently, while doing chores around the house with my favorite TV show playing in the background, out of the corner of my eye, I caught a glimpse of a QR code on TV. I had to look twice because, up until then, I’d only seen codes on printed materials. I know the tactical advantages of
Part Deux: Is TV the right place for a QR code? Read More »
I have mad love for Google. I really, really do. It’s the kind of love that I would marry it if I could. Lately I’ve been thinking about what I did before it existed. If I wanted to know an answer to a question, then I would go and pull out my mammoth encyclopedias, make
Doing Google can make you lazy, kids Read More »
Oh, YouTube, how did I ever live without thee? You’re a stage for the masses, a friend that always makes me laugh, and a repository for all types of traumatic groin injury footage. In fact, I shudder to think about life “P.Y.T.” and the countless hours I spent sifting and suffering through mediocre online entertainment.
Steve’s YouTube Faves of 2010 Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
