Election day is here, folks. Take a deep breath, sit up straight in your chair and prepare yourself for a virtual onslaught of politically charged Facebook posts, Tweets, shares and the like. If you look forward to the aforementioned types of posts, I commend you. Pat on the back, high five, “You go, girl/boy!” You […]
Navigating Social Media on Election Day Read More »
I have a slight obsession with Pinterest. I love finding new ideas, crafts, recipes…you name it. I pin things that I either want or want to try. I pin DIY, things I want to cook…well, don’t we all? One thing I don’t pin is ads. Why on earth would I pin an ad for something?
Dear Gucci, Pinning's not for everyone. Read More »
Hush Puppies recently launched a 2012 Tour (aka Mobile Event) coined, “Off the Leash,” to introduce their shoes to a younger audience. Research told them their brand was dated and appealed to an older crowd. The tour included a 1967 custom Airstream trailer and an 18-week old puppy named Penny, who was along for the
Thought Hush Puppies was a sunset brand? Penny says, "Not so fast!" Read More »
The toughest lesson for marketers to learn when it comes to social media is it’s a conversation, not a lecture. As the organizers of the ING New York City Marathon learned, there is no opt out of this agreement either, even if you’re communicating through an email blast, not a social network. A few weeks
Building a social media community is a marathon, not a sprint Read More »
Nature Valley is giving their own twist on Google street view. For their new campaign, Trail View, Nature Valley has taken street view technology to some of America’s national parks in an attempt to bring awareness about the parks to people all over the world. Also, they want to find ways of using digital technologies
Street view…where there are no streets Read More »
Yes, according to Tom Waddington, a developer from the website Cut Out + Keep. Waddington recently discovered code for an Open Graph ‘want’ button plugin in Facebook’s Javascript developer’s kit. The button would function similarly to the ubiquitous ‘like’ button that resides on tens of millions of pages across the Interwebs. Waddington claims the button
Is Facebook Testing a ‘Want’ Button? Read More »
Don’t Panic. How many times are you out of town and need to quickly make a reservation for a restaurant you’ve never been to? or How many times do you go to dinner with a larger party and knowing menu items at each restaurant would be helpful in pleasing everyone in the group? Fret not,
Calling all Foodies Read More »
Remember the mobile app boom? It seemed like every business was developing its own app, no matter the industry. While that trend has slowed, I was always confused by why so many companies thought consumers would actually download their app, and beyond that, use it. That’s the thing about riding on the bandwagon — there
Subaru blazes past the bandwagon with app catering to exploring Read More »
It’s the classic viral success story. Regular guy posts something to the World Wide Web. People take notice; then the right people take notice. Other people start to notice all the noticing that’s going on. Suddenly, regular guy isn’t so regular anymore. Now, he’s a meme, or he’s a hero, or, if regular guy’s newfound
When viral success hits close to home. Read More »
Lately, everywhere we turn, it’s Pinterest this, and Pinterest that. It’s rare that I go more than a few days (sometimes hours) without hearing someone say “I saw that on Pinterest!” As an avid daily Pinterest user and fan, I’m quite okay with this, but some might argue Pinterest is taking over our lives! Some
Let's take a Pintermission! Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
