I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged. Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These […]
I enjoyed a quick lunch today at the local KFC, which I hadn’t been to in a few months. When I walked in, I noticed the interior had been remodeled and had a fun new design including bright colors, digital display boards and even bar-style seating…pretty sweet! I placed my order, just a simple Snacker
Back to school can be a stressful situation for parents. Having to release your children from under your watchful eye is uncomfortable enough. Add to this, the sometimes demanding and seemingly unrealistic list of supplies requested by schools, and you have a moment parents dread each and every year. Retailers can draw in consumers by
Back to School with Target Read More »
I used to sell musical instruments for a living. Flutes, violins, accordions — you name it, I sold it. It was a fun gig at first, but it was retail and, well, my enthusiasm eventually succumbed to the daily routine of soul-crushing banality. The job did, however, prove a good learning experience. Namely, it provided
Gibson, Fender & the Illogic of Brand Loyalty Read More »
In case you didn’t know, I love Back To The Future. I recently watched a video that features Doc Brown blasting through a storefront in a DeLorean! Yep, it is as awesome as it sounds. When I first watched the video, I couldn’t believe my eyes. The quality was so good I thought I was
Have you seen any of the new Pepsi commercials with the polar bears? WHAT, huh? Pepsi? You mean Coke? Yes, I mean Pepsi. The new campaign features the polar bears from the old Coke campaign. I am not sure how I feel about this, for a couple of reasons. First, the polar bears automatically make
Ye old soda bait and switch Read More »
Yesterday was a day for remembrance and reflection. We all remember where we where that fateful day on September 11, 2001. Some of us were at work. Some of us were at school. All of our hearts were with New York City. We will never forget. Like most Americans, I spent Sunday morning watching the
Hallmark Holidays: We have Valentine’s Day and then in the month of October we have Sweetest Day, but what’s the real difference? The third week of October has been referred to as a “concocted promotion” created by the candy industry to increase sales*. Many people insist that the Sweetest Day is a day to be
3 Marketing Schemes That Have Us All Fooled Read More »
With the increasing popularity in digital music downloads, album cover art has become less important to music buyers. When you think about some of your favorite album art, they are more than likely from the 60’s, 70’s or maybe even the 80’s. This is the time when you actually had to walk into the store,
Ah, album art, how we miss thee… Read More »
In an effort to lighten the mood around CurrentMarketing, our Big Picture Guy, Nick Ising, declared yesterday “British Accent” day at our morning Jolt™ meeting. From this, we learned a couple of things: Charity does a mean Julie Andrews and The Bouv isn’t one for such nonsense. Suffice it to say, Jolt was even more
Madison Avenue Memory Lane: Across the Pond Edition Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
