Lee Clow is the genius behind a number of memorable campaigns that leave most of us in the industry wishing we could match just one of his masterpieces. He began his career in advertising at a “dopey agency” whose owner had contempt for the creative department. He only cared about getting and keeping clients, not […]
Advertising’s Art Director Guru Read More »
When I first tried to break into the advertising world, I picked up a book titled “Ogilvy on Advertising.” It was a good decision because it both sharpened my understanding of good advertising and sparked questions about what it could be. It also was unquestionably how I started to develop my POV, which is something
Okay, here’s my problem with data-driven marketing or data-driven advertising, if you will. It’s driving the decisions when I believe our decisions should be driving the data. That is to say that if every advertiser had access to the same data and insights, wouldn’t that mean that data would dictate that every ad appeal would
Data Driven Vs Creative Read More »
If you’ve lived in our great Commonwealth for any length of time, chances are you’ve met a Kentucky Colonel. No, not that Colonel (we’ll get to that in a minute). We’re talking about the exceptional men and women who’ve earned this title of distinction because of their leadership, generosity, and commitment to serving others. The
A call to service: Kentucky’s chosen are making a real difference Read More »
As marketers, it’s a constant struggle to stay on top of all the algorithm changes that guide best practices for search optimization. (We’re looking at you, Google.) It seems like every day, we’re going back to the drawing board on metadata, link building, and indexing. OK, we’re exaggerating (sort of). While it can be a
What’s the word? Back to SEO basics Read More »
San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline: An advertising agency founded by a man who’s been dead for 14 years. The photo on the ad was of a man named Howard Gossage, who died in 1969. None
Howard Gossage: The Socrates of San Francisco Read More »
Google My Business (GMB) is a free service from Google that increases visibility for your business by appearing in Google Local Pack Listings and Google Maps and opens the doors for insights and customer reviews. Not only do 93% of people consider reviews in their purchase decisions, the reviews will affect your local SEO. Improve
Why Google My Business is a Must for Small Businesses Read More »
With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely heavily on foot traffic are at a competitive disadvantage if they don’t have a website. And not just any website — consumers today expect a site that’s easy to navigate,
Why a Website Audit Is More Important Than Ever Read More »
Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using
IP Targeting and Geotargeting. What’s the Difference? Read More »
Amazon is known for many things. A mega ecommerce shop that offers super fast delivery. Awesome video streaming services offering movies, television shows, live sports events, and even originally produced content. If you are a techy, you may also know that Amazon Web Services, AWS, is the leading cloud hosting service in the world. One
Everything is on Amazon…Including Advertising Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
